Some say this seems archaic but that’s a surface level answer.
There is a balance to this. Wives are to submit to their husband and husband are to love their wives. This is because men and women are different and we each need different things to feel loved. Women feel loved when they are protected, supported and encouraged. Men feel loved when they are respected, affirmed and appreciated
Marriage is about serving each other and putting the needs of the other above your own. God gave it to us as a model for his relationship with us. Jesus came to serve, not be served. He was not looking for what we could do for him, but what he could do for us. When we focus on fulfilling the needs of the other then our needs are then met by our spouse.